Matt Zigelstein

Marketing Operations Professional

Leveraging technology and problem-solving to enable streamlined operations and achieve measurable results.

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About Me

Marketing Operations Specialist with 4+ years of experience, demonstrating proficiency in campaign management and execution, CRM platform administration, data analysis and hygiene, implementing automation solutions, and optimizing marketing processes. Adept at leveraging marketing technologies, AI, and problem-solving to enable streamlined operations and achieve measurable results. On track to achieve PMP designation with 2 years of experience managing projects.

Resume

Work Experience

Senior Marketing Operations Specialist

Loopio | Toronto (Full Remote)

2025
  • Oversaw and optimized Hubspot CRM operations, enhancing automations, emails, and reports.
  • Refined contact database management and audience segmentation strategies, increasing data accuracy for effective campaign targeting.
  • Coordinated with marketing and sales teams to provide thorough and complete journeys for leads to be effectively targeted and subsequently routed.

Marketing Operations Specialist

Quadient | Markham (Full Remote)

2021 - 2025
  • Skillfully implemented a range of marketing technologies, significantly streamlining processes and reducing manual workloads.
  • Managed large datasets to ensure data hygiene and compliance with global laws (GDPR).
  • Developed comprehensive training programs and documentation for new tools and streamlined processes.

Areas of Expertise

Salesforce Hubspot Pardot Zapier Eloqua Data Analytics Google Analytics AI Tools

Let's Connect

I'm always open to discussing new opportunities or collaborations. Feel free to reach out!